Consumer sentiment 🤑
Hello Venturer,
I'm sure you are familiar with the "What I ordered vs. What I got" trend, or maybe even experienced it. I remember seeing the "perfect" dress on an online store and eagerly purchasing it only to receive a different item. I waited patiently for the dress, picturing how elegant I'd look in it. When it arrived, it was so bad that I cried, wondering how a simple dress order got complicated.
People experience this and other disappointing services on a daily basis, expecting refunds or apologies that rarely materialise. What's interesting is that some of these brands are either unaware of how such services affect their sales or simply do not care.
This week, Ishioma Emi explores why brands should pay attention to consumer sentiment.
Amoo Zainab
Social Media Executive, Ventures Africa
What's new?
Why brands should pay more attention to consumer sentiment.
Consumer sentiment refers to how consumers feel about their money when spending in a market. It drives spending, markets, economic cycles, the stock market and company earnings. Analysts measure these sentiments with an index that shows how optimistic consumers are about their finances and economy. Read more.
How Oswald Guobadia’s “crazy ambition” made him lead the Nigerian Startup Bill.
Oswald Osaretin Guobadia’s reputation precedes him, and for different reasons. Some people know he sits on the Presidential Council on Digital Economy and e-government. Most people know him as the architect behind the potentially groundbreaking Nigeria Startup Bill. Read more.
Sterling One Foundation is set to boost sustainable development in Africa with ASIS summit.
Not less than 490 million Africans lived in poverty as of 2021. According to the World Bank projections, Africa will be home to nine out of ten poor people by 2030. Consequently, there is a need for a sustainable roadmap to salvage the situation. To help the continent get back on its feet, Sterling One Foundation will hold the Africa Social Impact Summit (ASIS). Read more.
Field Intelligence is enhancing Africa’s pharmaceutical industry with Shelf Life
Field Intelligence makes the pharmaceutical supply chain radically simple, affordable, and effective. Through Shelf Life, the startup creates jobs for pharmacists, ensures the availability of drugs, reduces costs, and empowers pharmacies to grow by improving access to authentic medicine. Read more.
Why is Morocco walking back on its crypto ban?
Last week, Morocco became the first country in North Africa to move toward a cryptocurrency regulation framework bill. By announcing a partnership with the World Bank and the IMF, Bank Al-Maghrib (BAM), the central bank of Morocco, wants oversight of the crypto market. Read more.
Egypt finds a new way to make bread in the wake of wheat supply disruption.
With the new import cut on wheat, the thought of days without bread floods the minds of many Egyptians. Bread is a staple in Egypt, eaten with almost every meal. But Russia’s ongoing invasion of Ukraine is putting a strain on wheat imports and consequently the production of bread, giving rise to food insecurity in Egypt. Read more.
My Pivot Journal: Peace Itimi’s journey to content creation and growth marketing.
The first time I came across Peace Itimi’s content, I was scrolling through my YouTube feed seeking a new dopamine buzz. And while I enjoyed spending 20 minutes learning about the Tech Nation Visa, it was also interesting to see how diverse her career path is. Itimi is not only a YouTube creator but one of Nigeria’s leading growth marketers. What’s her story? Read more.
Weekly Economic Index: The World Bank says more Nigerians may fall into poverty this year.
Nigeria’s economy is likely to enter a deep recession. According to World Bank’s Nigeria Development Update (NDU), the economy is in a paradox as growth prospects increased alongside an increase in inflationary and fiscal pressures in the last six months. Read more.
YouTube Shorts celebrates one year in Nigeria.
One year ago, YouTube introduced Shorts in Nigeria to further its mission to give everyone a voice and help creators grow their audiences and be inspired by new video formats. Since its inception, YouTube Shorts has grown into a community of more than 1.5 billion monthly logged-in users globally. Read more.
Autochek acquires CoinAfrique to accelerate expansion across Francophone Africa.
Francophone Africa is home to many of the fastest-growing economies on the continent, as well as the fastest-growing brand new car market – Côte d’Ivoire. With this acquisition, Autochek will be positioned to leverage CoinAfrique’s extensive database across Francophone Africa to facilitate auto financing for consumers and SMEs across this region to purchase their desired vehicles. Read more.
Twitter Space: Does Africa need smart cities?
Everywhere you look in Africa today, there’s a new “smart city” project in the works, aiming to solve major problems with digital technology. Whether it’s Lagos, Dar es Salaam, Dakar, Mogadishu, Windhoek or Asmara, Africa’s cities have the same challenges: poor sanitation, disorganized and unsafe public transport, insufficient water, pollution, dirty energy sources, insecurity, unemployment, poor drainage and expensive housing. Will smart cities solve these problems? Join us on Thursday, 14th of July 2022 as we discuss whether or not Africa need smart cities.
Does Africa really need smart cities? — twitter.com Ventures Africa’s space · Where live audio conversations happen
Our Weekly Collectibles
We often talk of performers hypnotizing their viewers. But just as often, it's the viewers who are hypnotizing the performer. Find out how influencers become brainwashed by their audiences in the perils of audience capture.
From corruption and fraud to Ponzi schemes and environmental disasters, financially motivated crimes have shaped our world in unimaginable ways. Explore true stories of white-collar criminals, con artists, and corporate evil in swindled.
Think you need to go to an elite college and follow all the rules to find success? Think again. Here are five bald lies told to aspiring entrepreneurs.
Over the years, more Indians have been sighted in Nigeria. They have successfully established communities in cities like Lagos. Find out how Indians are building a legacy in another man’s land in Father’s land: Indians in Nigeria.
#VANUGGET
Remember to stay safe!
